Giorgio Armani is a legend of tailoring. His early designs delivered discernible change after a long period of restrictive suiting and sharp angles. Armani played with luxurious textures and fabrics, with softness, with muted tones, by removing lining and providing fluid pleating for men and for women. The languid sexiness he brought to suiting was ground-breaking. The masterful lines were assured, the slightly exaggerated shoulders and the ‘open for business’ attitude conveyed a new sense of power dressing. Confidence, without armour, constriction or artifice. A new subtlety for a new time, drawing on impeccable Italian tailoring traditions. Armani intrinsically changed the way we view fashion, not as something to be worn on a special occasion , but as a necessary and enjoyable part of a successful life. He legitimized suiting as seduction.