Rouge Hermès is a curation of 24 shades of artistry for the lips and the first release for the newest métier of the house of Hermès – the métier of Beauty.
I love lipstick. It’s one of those almost daily rituals I miss most during this Covid confinement. There’s a certain confidence, a feeling of powerful femininity to be derived from a fresh face and that perfect red lip. Never too much, but just enough.
The exquisitely considered first release from the latest métier of Hermès (Beauty) ‘Rouge Hermès’ is an artful reimagining of lipstick and more precisely a tribute to a woman’s lips, to colour, to texture and the beauty of an object. The result of many years of collaborative effort across multiple house métiers, not one detail has been overlooked - even the soft scent (with notes of sandalwood, arnica and angelica) of the lipsticks has been imagined to perfection by Christine Nagel (Director of olafactory creation) to remind you of your grandmothers dressing table.
The Hermès approach to beauty will be to show what is there – to reveal and celebrate your features to their best advantage rather than to hide behind. Safe to say these will not be products for extreme transformations or Kardashian-esque augmentation. The experience of Rouge Hermès is to capture and reveal a women's mood, to reflect her personality naturally with a gesture of lipstick, or as Bali Barret, Artistic Director of the Hermes women's universe, puts it, “We shine a light on the face of these women, who take pleasure in feeling free and beautiful.” Like that illuminating effect from a silk scarf loosely knotted at the neck. Indeed Jérôme Touron, Creative Director for Hermès Beauty, talks of referencing the materials synonymous with Hermès, from the silks to leathers, as a way to transport colour. The refillable lipsticks are beautiful and considered objects in and of themselves, conceptualized by Pierry Hardy, Creative Director of Shoes and Jewellery. The definitive click of the lacquered case is as satisfying as the silky pigment.
The experience of the lipsticks themselves evoke a sense of wonder around the vast possibilities of rouge as a spectrum of colour – be it a velvety matt rosy pink, a sheer stain of orange or a saturated rich red. These lipsticks are a delight to behold– and a welcome gesture for a momentary escape and transportive self-care.