Olivia Lila Lahood works in fashion, so she understands the value of luxury fabrics, fine detailing and impeccable tailoring. Equally important to Lahood is the need to extend the life cycle of our clothes. This is what prompted the TAFE NSW alumnus to launch her eponymous online store for curated vintage.
A passion project developed alongside her work with Christopher Esber, Olivia Lila Lahood is now a destination for luxurious second-hand with a sustainable ethos. “We are in a time where we need to slow down our consumption of clothing, and buying something that already exists is a step forward,” Lahood explains of her modus operandi behind the store. “Extending the life cycle of clothing is naturally sustainable. Shopping vintage saves clothes from landfill and relieves the need to manufacture new pieces, both having huge environmental impacts.” In championing this environmental message, it has also been important for Lahood to challenge certain stereotypes around buying second-hand. And with an impeccable eye for detail she has managed to develop a luxury destination for the discerning modern woman. “The store has allowed me to create a place that makes vintage look good as new,” she elaborates. “For modern women with an appreciation for quality and design. I wanted to [demonstrate] that these beautiful pieces are a modern translation of style that will stand the test of time.”
Curating a selection that includes pieces like Valentino jeans, Jil Sander shorts and statement Edwardian blouses, Lahood clearly has an eye for quality. Many of these pieces are sourced close to home in Sydney, as well as on her travels to Japan, New York and Beirut. She says that the initial concept was inspired by her Lebanese culture and watching her grandmothers and mother make their own clothes. “Wearing vintage hasalways been a way to express my individuality and I have always preferredthe idea of wearing pieces that few others are likely to own,” Lahood saysof the unique storytelling potential of vintage. “It is about increasing the longevity of unique pieces with untold stories and giving them a new life.”Both environmentally and in terms of self-expression, vintage fashion isunparalleled. In the words of Olivia Lila Lahood: “[Vintage] allows us to bemore conscious consumers and take responsibility for our choices.”