Fantasy vs Reality

The house of Burberry introduces its new TB summer monogram collection by creative director Riccardo Tisci in a multi-dimensional campaign starring Kendall Jenner, digtially realised by Nick Knight. Drifting between between the pyhsical and digtial, reality and fantasty, the collection and campaign is a modern ode to the the fashion house’s founder, Thomas Burberry.

"This is my second monogram collection at Burberry and for me, the collection is all about celebrating the strength of the duality of feminine and masculine energy, blurring the lines and exploring this notion of youthful expression. For the campaign, I thought a lot about that day-dreaming reverie that I associate with summer, that time when you are drifting between reality and fantasy, and I wanted to portray this through the juxtaposition of the imagery. Kendall captured the reality by taking these real self-portraits in the collection, and Nick brought the dream to life, creating this unique digital realm transforming Kendall and allowing her to explore the duality of the TB Summer Monogram collection."

— Riccardo Tisci
Fantasy vs Reality
Fantasy vs Reality
Fantasy vs Reality

"I am so excited to feature in my second campaign for Burberry working alongside Riccardo. He always has such incredibly creative ideas, he loves thinking of different, innovative ways to tell a story and that can definitely be seen in the different facets of this campaign. Riccardo wanted to collaborate closely with me to bring this collection to life in a number of ways – he encouraged me to interpret the campaign myself, which was such an exciting opportunity! I loved being able to add my own personal touch to the campaign as I captured the collection through a series of self-portraits that I took at home. Alongside the iconic Nick Knight, Riccardo then pushed the campaign into this dream-like digital world as I transformed into CGI versions of myself embodying the four characters in the campaign video – which was so fascinating to see unfold! I really loved being a part of this creative process, watching it evolve from the physical to the digital, blending reality and fantasy. The collection and campaign are also completely my vibe – that relaxed summer spirit really resonates with me as a California girl!"

— Kendall Jenner
Fantasy vs Reality
Fantasy vs Reality

"It was exciting to take steps towards a sustainable future for fashion with this new Monogram CGI campaign - being able to develop last season’s Monogram imagery with the team, all from our homes, and take it into the virtual space."

— Nick Knight
Fantasy vs Reality

"Having had a part in the creation of the Thomas Burberry Monogram itself I love seeing it in use, particularly with this summer’s products and colourways. It was great to have the continuity of involvement but when the project began we had no idea what lay ahead... The CGI experience felt really progressive, it was great that Riccardo, Nick, Katy and myself were able to see the work evolve digitally in front of our eyes in an entirely new way, which was a very different process to shooting in a photo studio, as the possibilities are so endless!"

— Peter Saville

Burberry will soon be launching B Surf globally on Burberry.com – the house’s next venture into gaming, allowing players to immerse themselves in the bold world of Burberry’s TB Summer Monogram campaign and to compete with friends.

B Surf is a racing game on water, where players select a surfboard and dress their chosen character in outfits from the Burberry TB Summer Monogram collection, before challenging their friends to race around a TB-shaped track. A remote multiplayer feature allows users to connect and compete with friends across the world.

Exclusive Burberry prizes are available to be won in a raffle every day for the first two weeks of launch, including one limited- edition TB surfboard and a number of TB Summer Monogram bucket hats. The prizes are available in the UK, USA, Canada, China, Japan and Korea. There is also the opportunity for players to unlock digital rewards including an AR in-game character and an exclusive face filter.

B Surf is Burberry’s third online game; the first game B Bounce launched in October 2019 and its extension Ratberry in celebration of Chinese New Year, launched in January 2020 – all having been developed in-house by the fashion house’s digital teams.

Discover more from the TB Summer Monogram Collection here.